“Sell Faster”: Enhancing User Experience on a Daily Basis

“Code Better; Create Easier; Sell Faster”: PrestaShop 1.7 offers real improvements for everyone involved in creating an online shop: developers, theme designers and merchants. “Sell Faster” is designed for our users, merchants. The product department committed to making their lives easier. That is what user-oriented design is all about. When a merchant chooses PrestaShop, it is for one simple reason: to be able to sell their products or services. This may seem obvious, but what it implies is vital: if they are immediately given the full array of options offered by the software, they will feel overwhelmed. E-commerce is becoming more and more common and some less experienced merchants are entering the market. We wanted to make the early stages of using our software easier, and support them during the first vital steps towards becoming an e-merchant. Therefore, we focused on a few key tasks upon creating an online shop. The goal was to make them more intuitive and user-friendly. Hence, the features were not seen as an end in itself, but rather as a “simple” means to accomplish these tasks. More experienced users, i.e. companies looking for a powerful but simple software program after years in the e-commerce business, also wanted a more user-friendly product to support their development. The 1.7.0 version is the result an analysis conducted on tens of thousands of e-shops and numerous interviews, surveys...

Read More