Author: mvalenza

How to become the leader in your niche market, an interview with Skylantern

Oftentimes, developing your activity calls for fleshing out your offering in new markets or strategically positioning yourself in a niche outside of your market’s typical scope. The e-commerce site Skylantern opted for the latter! After thoroughly reworking their product offering and SEO, the company became the top online lantern seller in 2007 and have held their position ever since! As product experts with a competitive pricing scheme, the store has reached a wide range of consumers and professionals, both in France and abroad. In this video, Founder and CEO of Skylantern Benjamin Hamon shares his keys for success and offers some helpful advice, so you too can tap in to a new niche market! [embedded content] Watch more videos Receive articles like this in your inbox! Subscribe to get the latest ecommerce news and tips sent directly to your email. Subscribe Powered by...

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How to optimize product page content to boost sales

The product page is the cornerstone of your e-commerce website. Potential customers should be able to easily find and examine products, and get all the necessary details to prompt them to make a purchase.So it’s essential to analyze performance and optimize product pages when necessary.And that means improving the architecture and design of product pages, as well as content, in order to: Boost conversions Optimize product pages on GoogleSEO consultants from Blog Ecommerce are here to show you how in today’s video: [embedded content] Watch more vidéo Receive articles like this in your inbox! Subscribe to get the latest ecommerce news and tips sent directly to your email. Subscribe Powered by...

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Attract clients when launching an online business: Interview with Rachel Bouchon of Atelieramour.com

Rachel Bouchon turned her experience in the lingerie industry into a successful online business: www.atelier-amour.com is an innovative company that takes the challenge out of buying lingerie as a gift or as a personal treat. In today’s interview, Rachel shares her advice for laying the groundwork for a successful website in order to attract customers from the very beginning.   Watch more videos Receive articles like this in your inbox! Subscribe to get the latest ecommerce news and tips sent directly to your email. Subscribe Powered by...

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