Author: Carmella Shieber

7 Keys To Successful Post-Holiday Marketing

One of the eCommerce businesses’ biggest challenges after the holidays is how to market to customers who are marketed out? After they’ve been bombarded with sales and discounts and offers from Black Friday on, how can marketers coax them out of the post-holiday slump? Offering your customers a fresh perspective for the New Year, encouraging them to buy something for themselves, nurturing new loyalty club members with targeted offers and other strategies can all help bring customers to your site and keep your sales from taking a nosedive. Here how to have a high-performing post-holiday season: 1. Offer big sales on leftover holiday stock Some people live for post-holiday liquidations. And even those who don’t usually participate in them can be tempted by a sale that’s too good to pass up. It’s also a great way for you to get rid of retail “perishables” like food, fads or anything with 2016 blazoned on it. Deep discounts help drive traffic to your site to get rid of old stock, and while they’re at it, customers might pick up some other items too. 2. Grant permission to self-indulge Many people enjoy the holidays, but it can also be very stressful with all the planning, cooking, cleaning, buying, traveling, dealing with family dynamics, etc. The holidays are also about giving to others, and after the festivities are over, your customers may be...

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Everything you need to know about Google’s possum algorithm

It’s no secret that local results on Google have experienced a spike recently, and the most recent changes to the company’s search algorithm have continued this trend. Although not yet confirmed by Google, local search results have been pursuing a steady climb since September and SEO experts are now abuzz about the company’s new algorithm, which they say has accounted for a high number of possums. In this article, we explain everything you need to know to benefit from the new advantages of Google’s most recent changes. Why are they called possums? First of all, we’d like to specify that Google has not confirmed any changes to its local results algorithm. As such, the unofficial name is merely a term chosen by SEO experts. To be more specific, the local result visibility expert Phil Rozek suggested it when certain companies told him that their web pages had disappeared from Google My Business. In reality, they hadn’t disappeared, but were “playing dead” or — in his words — “playing possum.” Google was actually filtering a whole lot of results from Google My Business, which made business owners think that the tech company had purposefully scratched them off the list. And so was born a new and improved local SEO option for quality and content links. What effects will these changes have? From the looks of it, the changes directly affect...

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Looking to migrate your PrestaShop site to a new server?

Transferring your PrestaShop store to a new server is one of the technical tasks any online store owner is confronted with at some point in time. It isn’t particularly difficult to move your entire e-commerce to a different server. That said, there are a number of factors to take into account and a procedure to follow in a set order to avoid problems with your website. We’ve created a mini-guide on the PrestaShop blog that will help you migrate your site to another hosting service. Before you start… Before migrating your PrestaShop website, make sure you meet all of...

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2017 E-Commerce Calendar: 52 Tips for Success

The year can now begin… Your 2017 e-commerce calendar has arrived! The calendar includes preparation periods for the key sales dates in your country. Each week you will find a word of advice to ensure the success of your sales operations, boost your traffic, optimize your conversions and revenue and manage your store more easily and efficiently!…And we would like to thank Pagination.com for its help with integrating the template and data 12 pages to support you all year long You already have the talent and ideas. We’re just helping you get organized! The main activity periods, at a...

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Top Ecommerce Email Marketing Tips to Vouch For

Email is undoubtedly the most powerful tool for marketing, branding, building lasting customer relationships and getting direct response. While a good email can dramatically enhance your response rates and forge lasting subscriber relationships, a sloppy one may not only turn away your prospective customers but may also damage your brand as well. Moreover, email is a great tool that helps you target relevant content to interested subscribers. Ecommerce Emails should ideally serve three objectives: Drive sales Generate more revenue Keep the subscribers active and get them to buy again and again Creating powerful email marketing strategies isn’t a simple...

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