Back in the day, websites captured users’ attention by using cool animation and effects. It’s 2016, and these tricks don’t work anymore.
The users of today are web-savvy and have a short attention span due to their fast-paced lives. So, you’ve got a mere 15 seconds to grab their interest to your website. Based on this evolution, new web design trends focus on providing a better experience that won’t infuriate the users and make them exit your site.
So, whether your website is a few years old, or you need tips on what you shouldn’t do as a web designer, here are 6 outdated web design trends that you need to get rid of right now.
1. Unrealistic stock images
Stock images are a useful way to represent ideas, but here’s the problem with it – some websites resort to clichéd stock images and take it beyond the necessary limit.
As a result, there are many websites plastered with the same old unrealistic, bad stock images of happy employees and eerie looking salespeople talking on headphones.
Images are incorporated to provide credibility, but stock images do just the opposite. Companies have used stock photos so excessively that users tend to remember these images. And every time they come across just another clichéd image of successful businessmen dressed in professional attire, they are immediately put off and tend to build a negative association towards your website.
So if you want to build credibility for your company, invest in a professional photographer. If your budget doesn’t allow for it, try to include relevant stock images instead of the clichéd ones.
2. Flash introduction
Abode Flash is a development platform for creating web-based animations and games. While they were extensively popular a few years ago, they are an absolute no-no right now.
Flash-based websites take too long to load, are incompatible with smartphones, and have specific system requirements – in short; they are an unnecessary display of your creativity which drives away your users. Plus, it’s not Google-friendly and is likely to hinder your search engine optimization efforts.
These are the most frustrating element of a website. Whether it’s an e-mail registration, newsletter sign-up or any other kind of promotional content, pop-ups are infuriating and can drive away your users’ interests.
While many marketers may argue otherwise, users come to your website to gather information and pop-ups are a complete hindrance for them. Moreover, in most cases, pop-ups are difficult to close on smartphones.
If you want to promote your newsletter or gain e-mail contacts, try to use other areas of the website and persuade users to sign up with lead magnets.
4. Carousel Sliders
Carousel sliders were a raging trend, but the designers of today will tell you otherwise. Usually, you get only mere seconds to capture your visitors’ interest, and if you have important information on your 3rd or last carousel image, then your visitor are sure to miss it.
Direct your visitor’s attention with one powerful image and place appropriate content to explain your message.
5. Outdated fonts
Trends affect the font style too. So if you don’t want your website to have 2000’s vibes, then steer clear of fonts such as Comic Sans, Times New Roman and other Cursive fonts. Also, bevel and emboss effect are a strict no-no. (Bevel and emboss is a Photoshop effect used to give a three-dimensional effect.)
Stick to flat designs, vector elements and clean interface. Also, it’s best to use a maximum of three fonts for your entire website.
6. Skeuomorphic design
Skeuomorphic design refers to elements based on real-life items. For example, an online book store resembling the bookshelves at an actual store; refer to skeuomorphic designs. Popularized by iPhone, skeuomorphic designs are outdated right now. The trend of today is flat and simplistic designs. If you have drop shadows and gradient effects, now is the time to opt out of these glossy designs.
Do you have more than 2 of these outdated design elements? It’s time to start thinking about a new website design. Get a second opinion by contacting one of our web agencies. Have other design trends you’re tired of seeing? Share your thoughts in the comments below.
About the author:
SHAMLATECH is a Global Enterprise Service Agency serving happy clients over the past 8 years in the industry. The services include web and eCommerce development, Mobile application development and Digital Marketing.
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