Ecommerce is becoming increasingly competitive. Customers shop around more and their buying cycles are longer and longer; traffic is harder and more expensive to attract.
Most critically, customers have more power than ever before. So how do you keep your store from drowning in the crowd of choices? Personalize. In today’s video, Francois Bouquet, Head of Business Development France at NOSTO explains the importance of listening to individual customers in order to attract, convert, retain and optimize traffic.


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About Kate Robinson

Originally from the Pacific Northwest, Kate Robinson has spent over a decade as a writer, editor and translator in Paris. She got her start in publishing actual print books before taking the leap to the web. When she’s not sharing ecommerce advice with the PrestaShop community, she’s writing about craft beer and trying to climb mountains.

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